It's a tough road, Let's go together.
One of my roles as a full time faculty at the International Academy of Design & Technology is a make-shift, in-house graphic designer. I’m often called upon to produce fliers, posters, program booklets, t-shirts, etc.
For this particular project, I was asked to design a promotional poster for an upcoming senior portfolio critique, or “pre-portfolio exhibition.”
Before graduation, all senior Graphic Design students are required to present their portfolios to a panel of graphic design industry professionals for final critique and feedback. The event can be very nerve-wracking for many graduate candidates. As such, we came up with this “pre-portfolio exhibition” so that senior candidates can present their portfolios to fellow student panelists in a sort of mock or practice presentation.
The design was created to pop in both visual and content elements. Unfortunately, the poster was not approved for on-campus posting and a more ‘conservative’, all be it boring version was used.
Creative Bizness Solutions
Creative Bizness Solutions is a creative business consulting company specializing in nearly every element of business—from marketing to social media, to accounting, advertising, and even green living.
The client’s only requests were a few select colors she did not want in the branding. Other than than that, the scope of the project was completely open.
Because the owner works with creatives and employs current, modern methods of business strategies, I wanted to give her a branding that really spoke to her ability to solve even the impossible. Visually, the graphic represents a square peg nicely fitted in a round hole. Subtle 3D effects add a bit of texture and value to the piece, while the colors feel clean, safe, friendly, and creative.
You’ll notice the square and circle theme run throughout the entire branding from the dots in the two ‘i’s, to the shapes in the lower right hand corner of the business cards.
Finally, I added some variety to the kit by varying the colors of the business cards. All business cards have the same white front, as seen on the lower left. However, the client will carry an assortment of blue and orange back sides.
For more information on Creative Bizness Solutions, check out:
Apple Valley Painting Co.
A brand identity kit for Apple Valley Painting Co. The kit includes a logo, color palette, typographic package, business cards, letterhead, and other business papers.
The client asked for a vintage, ‘home-town’ feel for his small business painting company. Color is main ingredient in this kit as the red and blue are nicely back dropped with more subtle, muted earth tones. A closer look reveals the top view of an open paint can containing a rolling hillside like those prominent in the Apple Valley areas of Eastern Washington state.
Northwest Charters LLC
Northwest Charters is by far one of my favorite projects. Shortly out of design school, I met the late Douglas Benetiz, a retired airline pilot from Kitsap County, WA. Northwest Charters LLC was Mr. Benetiz’ life dream—a small, local charter flight company offering charters throughout the Northwest territories, including Washington, Oregon, Idaho, Montana, British Columbia, and Alaska.
Benetiz requested a branding kit and magazine advertising campaign which was to be published in local Puget Sound magazines: “Seattle Weekly”, “425”, and “Northwest Travel Magazine”. He specifically asked that the campaigns capture a sense of adventure, which would target market segments of higher-salaried, middle-aged to retirement-aged men.
The magazine campaign plays on a “reinventing…” tagline system. Taglines like, “reinventing the tarmac,” “reinventing the final approach,” and “reinventing the window seat,” all capture that sense of adventure you can only experience in a small, single engine aircraft.
The magazine ads were supported by two post card mailers, capitalizing on the tag lines, “your backyard just got bigger,” and “brining you 1,903,083 square miles of backyard.”
Unfortunately, Mr. Benetiz lost his battle with colon cancer before he was able to realize his dream.
Henderson: A Work in Progress
The above project shows a branding currently in progress. These are the first round of logo concepts presented to the client.
Tacoma Narrow’s Bridges Poster
Like the A.E.G. drawing, I also created this piece recreationally—as a fine art piece. It too continues to sell to individuals wishing to frame and hang the piece in homes, offices, and schools.
The piece shows a digital illustration of Tacoma Narrow’s bridges, which is composed of gradients and vector drawings placed on top of my own photography of the bridges. I snapped the picture out of the sunroof of my car, while my wife drove.
For information on purchasing a copy of this print, use the contact link and feel free to email or call me.
Berlin’s A.E.G. Building Poster
I created this piece recreationally—as a fine art piece. However, it has become one of my highest grossing projects. I’ve sold approximately a dozen, high-end prints to customers who have hung them in their homes, businesses, and dental offices.
The piece shows a digital illustration of Berlin’s A.E.G. building composed with actual blue prints, gradients, and scanned in copy of my own hand drawing of the building.
Desert Palm Productions
Desert Palm Productions is film production studio located in Las Vegas, NV. Desert Palm Production owners approached me requesting a brand identity kit with a sharp and ‘edgy’ feel and a specific set of colors. The kit includes the typical logo, color scheme, typographic package, business cards, letterhead, and other miscellaneous business papers. Upon completion the first phase of the branding, the studio requested a simple graphic standards manual which they could use in conjunction with Las Vegas based printers and collaboratives. The image above includes a sample of a few spreads from the standards manual I created for Desert Palm Productions.
I provide all of my branding clients with graphic standards manuals similar to this one.
For more information on Desert Palm Productions, check out:
Desert Palm Productions Web
Shortly after the Desert Palm Productions branding project, they returned requesting a new website which would offer information on the services they offer, current projects, talent submission, and so forth. While the main design of the website is complete, its development continues and as I work with a Las Vegas based developer who anticipates a launch of Fall 2010.
For the beta site, check out:www.desertpalmproductions.com
Attitudes Salon is a boutique hair and beauty salon located in Tacoma’s historic 6th Avenue Business District. The owner requested a simple, modern identity that represented the classy, elegant, high-end talent and services provided by the salon.
The project began by selecting a color palette that best represented the salon, its stylists, and its atmosphere. The warm chocolate complemented with the cool vanilla suggests a perfect contrast in inviting elegance and fun.
After experimenting with numerous shapes and icons, I decided the best approach for the logo would be strictly typographic. The salon’s owner was adamant that its design avoid cliché icons like scissors, hair, and clippers - often found in small boutique branding packages.
This project was created in Adobe Illustrator and Adobe InDesign.
Hot Shots Espresso
Hot Shots Espresso is a small café and coffee shop located in the Tukwila, WA area. The café offers more than just coffee - homemade sandwiches, cookies, soups, candy, and organic snacks.
The two owners requested a new brand identity kit that was simple and friendly. They were completely open to suggestions for color and typography and were immediately content with this warm ‘coffee’ brown and strong maroon. In the kit, they specifically asked for a two-sided ‘Free Coffee’ promotional card, a two-sided punch card for return customers, and a ‘be right back’ sign which would be printed on a dry-erase board and hung just outside the café door.
The logo includes simple typography with a subtle mug substituting the ‘o’ in ‘Hot’. I continue to work with the owners of Hot Shots Espresso, producing collaborative materials such as signage, menus, and flyers.
San Simeon, Mexico
I was commissioned by Quantuvis Construction, a construction company located in San Simeon, Mexico (near Cabo San Lucas), for some advanced digital imaging work. The contractor needed a set of hypothetical before and after images of a road/beach construction project he would be bidding on.
The two ‘before’ shots are the original photographs taken in San Simeon by the client. For the ‘after’ shots, I laid photographs of roads and walkways common to the San Simeon area (also shot in San Simeon by the client), and used Photoshop masking, distorting, channels, and blending modes to composite them naturally and smoothly—probably my most tedious project yet, but I really enjoyed it.
A few samples of my photography shot here in the Northwest and throughout Europe.